But It's Got the GUCCI Box!

By Scott Fraser, Founder of Scott's Sweaters | 35 Years of Sweater Design I've been designing men's sweaters for 35 years. Using mostly fibers such as angora, mohair, and alpaca, I've fitted everyone from everyday guys to primetime television celebrities — including one famous actress who told me she receives free sweaters from the world's most famous designers, yet still comes to me because she actually wants to wear what I make. In three and a half decades, I've heard nearly every sweater frustration a man can have. "I'm a big guy and sweaters make me look even larger." "They're too itchy." "I run hot — I'm always taking them off." These aren't minor complaints. They're the reason so many men have given up on sweaters entirely. That ends today. Here's what I've learned about choosing the right sweater for your body type, your lifestyle, and your life. First: Get Your Measurements Right (And Ignore the Label) Before we talk body types, let's talk about the single biggest mistake men make when buying sweaters: trusting the size label. Manufacturer sizing is wildly inconsistent. Different brands use completely different standards, and a "Large" in one label is a "Medium" in another. Never assume that because your favorite sweater is a size large, another brand's large will fit the same way. Here's what actually works. Take a sweater you already own that fits you well. Lay it flat and measure:   Armpit to armpit Mid-shoulder to bottom hem Sleeve length from shoulder edge to cuff Those three numbers tell you everything. When shopping — especially online — match those measurements to the garment's listed dimensions and you'll get a guaranteed fit every time. One more tip: if you see a sweater being modeled in an unusual or awkward pose in an advertisement, it's usually because the garment doesn't fit the model well. That's your cue to keep scrolling. For Larger Men: The Cardigan is Your Best Friend If you're a bigger guy who avoids sweaters because they make you look even larger, I understand — and I have good news. The key is the cardigan. Because the front opens, you can wear it casually unbuttoned, which drapes your frame rather than wrapping it. This creates a relaxed, cloaking effect that a pullover simply cannot. Pullovers draw the eye directly to your size; cardigans redirect it. A few more rules for larger men: Stick to solid colors. Plaid patterns, in particular, actively emphasize size. Avoid them entirely. Loose fitting is your friend. A sweater that hugs your frame will highlight it. Give yourself room. Watch out for pullover length. If you carry weight in your midsection, pullovers have a tendency to ride up at the waist, making them look too short. Cardigans eliminate this problem. Choose soft, fuzzy fibers like angora or mohair. Beyond the practical benefits, these fibers have a visual softness that actually affects how people perceive you. Larger men who wear angora or mohair cardigans tend to come across as more approachable and less imposing. It's a subtle but real effect I've observed over decades. Avoid cotton sweaters. Cotton deforms quickly to your shape and loses its structure fast. A quality natural wool fiber sweater should last a lifetime. A cheap cotton one won't survive a single winter looking good. For Smaller or Average-Framed Men: The World Is Your Oyster Smaller framed men have a genuine advantage when it comes to sweaters — almost any style works. But that freedom comes with its own set of choices. Mohair is a particularly striking choice for slimmer men. A fluffy mohair sweater makes a bold statement and signals a confident, individualistic sense of style. Men who wear it tend to be the kind of person who isn't dressing to blend in — they're dressing to be remembered. Plaids, stripes, and colorful Nordic yoke designs all work beautifully on smaller frames. These are patterns that would overwhelm a larger silhouette but add energy and personality to a slimmer one. One word of caution: alpaca. I love alpaca — it's a wonderful fiber, heavier and incredibly warm. But because of that weight, alpaca sweaters tend to droop and elongate. For smaller men, this can be unflattering. My advice: don't avoid alpaca entirely, but find somewhere you can try-on a few before you buy. For average-framed men, the options are even broader. A thin crewneck or V-neck sweater layered under a suit jacket or over a collared dress shirt and tie looks polished and professional. A striped sweater takes on a sporty, outdoorsy feel. Plaids read as relaxed and casual. The key is matching the sweater's personality to the occasion. The Itch Problem: What's Really Going On "Sweaters are too itchy" is one of the most common things I hear — and it's worth understanding why some sweaters itch before you can solve it. Natural fibers — wool, mohair, angora, alpaca — all have microscopic scales on their shafts. The coarser those scales and the wider the gaps between them, the itchier the fiber feels against skin. Standard wool is quite coarse. Merino wool (from specially bred sheep) is meaningfully softer, but it's still wool. Mohair is lighter than wool but retains heat almost as well. The tradeoff: both mohair and wool will itch if worn directly against bare skin. The solution is simple — layer them over a thick long-sleeved shirt. Worn over a flannel shirt, you'll never feel the itch, and you'll be extraordinarily warm. For those who want maximum warmth with little itch concern, consider Icelandic sweaters. They deliver the full warmth of wool without the heavy weight, come in stunning intricate hand-knit designs, and worn over a hoodie, they're among the most comfortable frigid-weather garments a man can own. As for angora — my personal specialty — it is among the softest fibers available. The softness comes at a price, but it also comes with something you can't fake: an unmistakable luminous luster that is immediately visible the moment you walk into a room. I have high-end sales professionals among my most loyal customers — jewelers, luxury car salesmen, entertainers — who wear angora precisely because people notice it. In their world, you display wealth to make wealth, and a fine angora sweater does that quietly but unmistakably. The Temperature Problem: Cardigans, Again If you move between cold outdoor temperatures and warm indoor offices throughout the day, pullovers are working against you. Peeling off a pullover in a meeting or a lobby is awkward. Putting it back on when you head outside is equally so. The answer, again, is the cardigan. Unbuttoning or unzipping a cardigan to let heat escape is effortless and discreet. It's the most practical solution to temperature regulation I know of, and it works regardless of your body type. Don't Buy Cheap Sweaters I'll be direct: a $50 "cashmere" sweater from a chain department store contains, at best, barely perceptible amounts of actual cashmere — and what's there comes from the reject fiber bin, used only so the manufacturer can print the word on the label. These sweaters will look tired after a single season. A quality natural fiber sweater — properly cared for — should last you a lifetime. The math actually favors investing in quality. One sweater at $300 that lasts 20 years costs you far less than replacing a $50 sweater every year. One Final Word: If You've Never Found the Perfect Sweater, Have One Made Years ago, I surveyed my customers with a simple question: When you walk into a crowded room wearing a very nice sweater, do you prefer to (A) blend in casually, (B) not be noticed more than anyone else, or (C) immediately stand out as discernably different from everyone else? Almost universally, they chose C. My customers aren't buying sweaters just for warmth. They're buying them for presence. If you've never found a sweater that felt truly right — a great fit, the nicest fiber, the right look — consider having one custom made. The options are genuinely limitless: fiber, color, pattern, fit, style, length. Everything. A knitter once told me something when I was just starting this business, and I've never forgotten it: "It's just knitting. We can make you whatever you want." That's still true. And it's where the perfect sweater has been waiting for you all along. Scott Fraser is the founder of Scott's Sweaters, a men's luxury knitwear brand specializing in angora, mohair, and alpaca designs. He has been designing sweaters for 35 years.

There's a correct way and a wrong way to hang sweaters on a hanger.  Firstly, "No wire hangers!" (retro movie buffs will recognize this quote.) Metal hangers have the potential to rust, the stains of which can be rather difficult to remove from your sweaters. The preference is for wooden hangers, but sturdy plastic hangers will work fine.   Hanging your sweaters like you would a shirt is going to cause problems. Unlike woven shirts, knitted sweaters are heavier and venerable to loosing their shape. Gravity will be continuously pulling your sweater down on the hanger. The hanger's blunt ends will quickly produce dimples or bumps that are not only unsightly when worn, but hard to reverse.  The solution is both easy and simple.   Fold the sweater in half lengthwise. Lay the hanger so its hook is centered just outside the armpit.   2. Fold both sleeves over the hanger's top and tuck under the bottom bar.  3. Do the same with the body of the sweater.  You're done! Your sweater will now drape softly over the hanger while the tucked-in body and sleeves keep your sweater from falling off the hanger.   Use a Different Method when Hanging a Wet Sweater to Dry Sweaters are much heavier when wet and to dry properly need all surfaces exposed to the air. This method works well ...  Pull your sweater's body halfway through the hanger's opening.  Lift the hanger, fold the sleeve up, loop over the hanger's top and tuck the sweater's cuff just under the hanger's bottom bar.  Repeat with the other sleeve.    You're Done! The added weight of a wet sweater won't be pulling it out of shape as it dries.  Both sides of each sleeve will be exposed for even drying.  When home, I hang these over the bathroom's shower curtain rod and open the window for ventilation. 

A Brief, Gloriously Fuzzy History of Men's Fuzzy Sweaters There's something almost primal about a fuzzy sweater. Warm, tactile, a little bit ridiculous — wearing one feels like being hugged by a very stylish sheep. Men have been reaching for soft, fluffy knitwear for longer than you might think, and the story of how fuzzy sweaters moved from practical necessity to punk provocation to runway staple is a genuinely great one. It Started With Staying Warm Before fuzzy sweaters were a fashion choice, they were a survival strategy. Fishermen and laborers in the British Isles wore thick, heavily textured wools — Aran, Shetland, Fair Isle — that were built to trap air and repel the elements. These weren't trying to be soft. They were trying to keep you alive in a North Sea gale. But the halo of natural wool fiber, the slight fuzziness of unprocessed knit, was there from the beginning. By the early 20th century, knitwear had moved from sportswear and workwear into leisure wear. Men wore sweaters on the golf course, on country walks, at universities. The fiber was still wool, but the intention had shifted — comfort and personality were now part of the picture. The 1950s & 60s: When Texture Got Fashionable The postwar decades were when fuzzy sweaters became genuinely stylish for men. Italian mills began producing mohair-blend knitwear with a distinctive luminous softness, and the look caught on fast. In Britain, the Mod scene adopted textured knitwear as part of its sharp-but-relaxed aesthetic. Turtlenecks and crewnecks in fluffy, light-catching fabrics became as much a part of the look as slim trousers and Chelsea boots. Meanwhile, in America, the Ivy League crowd was working through its own version — Fuzzy Shetland wool crewnecks dotted college campuses, often paired with chinos and quiet confidence. Different vibe, same basic love of a soft knit. Meanwhile, the hippy movement was in full-swing. Hippies loved the outdoors and usually had very little money. Alpaca sweaters, being naturally soft enough to be worn directly against the skin were also very cheap; both of which prompted the quick migration of alpaca sweaters to hippies. They could toss-on an alpaca sweater and instantly be already half-dressed.   The 1970s: Bigger, Bolder, Fuzzier If the '60s were somewhat refined, the '70s were exuberant. Sweaters got bigger, textures got wilder, and the fuzz levels went up considerably. Bouclé knits, shaggy textures, and novelty yarns showed up everywhere. Glam rock pushed men toward overtly soft, tactile fabrics — angora, mohair, fluffy blends — as a form of theatrical self-expression. Being touchable was the point. Brushed acrylic sweaters appeared on the scene, their synthetic fibers brushed until they frayed to mimic that soft mohair look, absent the high cost and required maintenance. These quickly became a schoolboy staple, adored by parents seeking to dress their kids for less money with garments that could just be tossed into the laundry with everything else. Problem was, they weren't very warm and the synthetic fibers quickly knotted and looked unkempt. Their luster could easily be restored with some stiff brushing, but neither parents - and certainly not their kids - were inclined toward that kind of maintenance.  The 1980s & 90s: Chaos, Then Quiet The '80s gave fuzzy sweaters a maximalist moment — oversized, brightly colored, sometimes deliberately unraveling. Punk had already established that a deliberately rough, fuzzy knit could be confrontational rather than cozy. New wave took that energy and made it glamorous. Then the '90s arrived and minimalism swept a lot of texture off the table. Grunge had its own relationship with knitwear — the distressed, thrifted, slightly disintegrating sweater — but overt fuzziness felt too cheerful for the decade's mood. Fuzzy sweaters didn't disappear, but they went quiet. The Revival: Fuzz Is Back, and It Means Business Since the mid-2010s, fuzzy sweaters have staged a full comeback in menswear, and this time they're not going anywhere. Teddy fleece, bouclé, shearling-trimmed knits, oversized mohair blends — texture is everywhere, and men are embracing it without apology. Designers from Bottega Veneta to smaller independent knitwear brands have made tactile, fluffy sweaters a cornerstone of contemporary menswear. Part of it is a broader cultural shift toward comfort. Part of it is a loosening of what "masculine dressing" is supposed to look like. And part of it is simply that fuzzy sweaters are great, and people eventually figure that out. The Bottom Line From North Sea fishermen to glam rock guitarists to today's fashion crowd, men and fuzzy sweaters have always found each other. The details change — the fiber, the silhouette, the cultural meaning — but the appeal is constant. Sometimes you just want to wear something soft. There's nothing complicated about that.